Used book in Good Condition. We detest office politicians, bullies, toadies, and pompous asses. The way up our ladder is open to everybody. A new edition of the timeless business classic featured on Mad Men—as fresh and relevant now as the day it was written "We admire people who work hard, who are objective and thorough.
We abhor ruthlessness. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages.
Ogilvy on Advertising
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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Vintage Books.
The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells
Holt Paperbacks. The classic guide to copywriting, now in an entirely updated third editionThis is a book for everyone who writes or approves copy: copywriters, account executives, freelance writers, creative directors, advertising managers . It reveals dozens of copywriting techniques that can help you write ads, persuasive, and direct mail that are clear, commercials, and get more attention―and sell more products.
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Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 5th Edition
Your job is to craft a piece that rises out of the noise to make an impact. Turn great ideas into successful campaigns work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it.
From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, storytelling, simplicity, and conflict.
Hey whipple, squeeze This provides the knowledge to create impressive, compelling work. Holt Paperbacks. John Wiley Sons.
The Boron Letters
If you don’t already have your copy get it now. I promise you won't regret it. Once only available as part of a paid monthly premium, The Boron Letters are unique in the marketing universe and now they are a bona fide cult classic among direct response marketers and copywriters around the world. These strategies, 10, even 100 years from now because they deal honestly with the part of human psychology which never changes, secrets and tips are going to be relevant 5, how to convince and convert folks into buyers.
Immediately after reading the first chapters, you can go out and make money and a real, noticeable difference in your marketplace. Get into the flow of Gary's mind. Holt Paperbacks. The letters also explain how to navigate life's hurdles. Copywriters and marketers read and re-read The Boron Letters over and over again for a reason.
Ogilvy on Advertising in the Digital Age
This essential guide is for any professional in advertising, public relations, or marketing seeking to remain innovative and competitive in today's ever-expanding technological marketplace. From miles young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age.
In this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. John Wiley Sons. Holt Paperbacks. Vintage Books.
The Ultimate Sales Letter: Attract New Customers. Boost Your Sales.
Wiley. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale. John Wiley Sons. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. But too many sales letters end up in the junk file or the wastebasket.
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My Life in Advertising and Scientific Advertising Advertising Age Classics Library
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Stone's Rules: How to Win at Politics, Business, and Style
He is flamboyant, articulate, outrageous, and extraordinarily well-dressed. Holt Paperbacks. Used book in Good Condition. Vintage Books. Trump. First revealed in the weekly standard by matt labash and commemorated by cnn’s jeffrey toobin, pointed, the blunt, part Sun Tzu’s The Art of War, and real-world practical Stone’s Rules were immortalized in the Netflix smash hit documentary Get Me Roger Stone—part Machiavelli's The Prince, all brought together with a highly-entertaining blend of culinary and sartorial advice from the Jedi Master of political dark arts.
From "attack, to stone’s own “it is better to be infamous than to never have been famous at all, to "three can keep a secret, attack, ” taken from the wall of mob boss Carlos Marcello’s headquarters, if two are dead, attack!" inspired by Winston Churchill, ” Roger Stone shares with the world all that he’s learned from his decades of political jujitsu and life as a maven of high-style.
Trump the 45th President of the United States. Roger stone is a freedom fighter to his admirers, a dirty trickster to his detractors. Here he lays out the maxims that have governed his legendary career as a campaign operative for four American presidents.
Reality in Advertising
These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Here, in short, is a concise, forcefully written guide that has been called "a 'Rosetta Stone' for the advertising business"- an essential book for anyone who works in advertising, or uses advertising extensively.
It is today required reading in hundreds of great corporations and many of the world's leading business schools. Vintage Books. But even more important is the thoroughness and clarity with which he explains many of the mysteries of how to write advertising that produces these sales. Adams Business. Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising.
John Wiley Sons. He has some devastating things to say about advertising's misguided men: the "aesthetes" and the "puffers" who put art and technique ahead of the client's sales; and he punctures many of the misguided philosophies which lower the efficiency of advertising, rather than raising it. Holt Paperbacks.