In promoting people to top jobs, we are influenced as much by their character as anything else. David ogilvy david ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. Fizzing with ogilvy's pioneering ideas and inspirational philosophy, and office politics, it covers not only advertising, but also people management, corporate ethics, and forms an essential blueprint for good practice in business.
Used book in Good Condition. We detest office politicians, bullies, toadies, and pompous asses. The way up our ladder is open to everybody. A new edition of the timeless business classic featured on Mad Men—as fresh and relevant now as the day it was written "We admire people who work hard, who are objective and thorough.
We abhor ruthlessness. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages.
Ogilvy on Advertising
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business. Told with brutal candor and prodigal generosity, david ogilvy reveals:• how to get a job in advertising• How to choose an agency for your product• The secrets behind advertising that works• How to write successful copy—and get people to read it• Eighteen miracles of research• What advertising can do for charities And much, much more.
. Vintage Books.
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Great copy is the heart and soul of the advertising business. John Wiley Sons. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy.
The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells
Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. I don't know a single copywriter whose work would not be improved by reading this book. David ogilvy Vintage Books. Even entrepreneurs and brand managers. John Wiley Sons. Among the tips revealed are:• eight headlines that work―and how to use them• eleven ways to make your copy more readable• fifteen ways to open a sales letter• the nine characteristics of successful print ads• how to build a successful freelance copywriting practice• fifteen techniques to ensure your e-mail marketing message is openedThis thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, and Internet research and source documentation, multimedia presentations, as well as updated resources.
Holt Paperbacks. The classic guide to copywriting, now in an entirely updated third editionThis is a book for everyone who writes or approves copy: copywriters, account executives, freelance writers, creative directors, advertising managers . It reveals dozens of copywriting techniques that can help you write ads, persuasive, and direct mail that are clear, commercials, and get more attention―and sell more products.
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 5th Edition
This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Wiley. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. Vintage Books. The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field.
Your job is to craft a piece that rises out of the noise to make an impact. Turn great ideas into successful campaigns work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it.
From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, storytelling, simplicity, and conflict.
Hey whipple, squeeze This provides the knowledge to create impressive, compelling work. Holt Paperbacks. John Wiley Sons.
The Boron Letters
After you put a few of the lessons into practice, you too will find yourself reading The Boron Letters again and again like so many of today’s top marketers. I dare you to NOT finish the entire darn thing. John Wiley Sons. There are very few successful direct response marketers online or off who don't owe something to Gary Halbert…and for many of them, The Boron Letters is the crown jewel in their collection.
If you don’t already have your copy get it now. I promise you won't regret it. Once only available as part of a paid monthly premium, The Boron Letters are unique in the marketing universe and now they are a bona fide cult classic among direct response marketers and copywriters around the world. These strategies, 10, even 100 years from now because they deal honestly with the part of human psychology which never changes, secrets and tips are going to be relevant 5, how to convince and convert folks into buyers.
Immediately after reading the first chapters, you can go out and make money and a real, noticeable difference in your marketplace. Get into the flow of Gary's mind. Holt Paperbacks. The letters also explain how to navigate life's hurdles. Copywriters and marketers read and re-read The Boron Letters over and over again for a reason.
Ogilvy on Advertising in the Digital Age
Wiley. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, computer, tablet, discusses how to best collect and utilize data-the currency of the digital age-to convert sales specifically on screen phone, smart watch, etc. Suggests best practices from brand response to social media, highlights the top five current industry giants, breaks down when and how to market to millennials, and offers 13 trend predictions for the future.
This essential guide is for any professional in advertising, public relations, or marketing seeking to remain innovative and competitive in today's ever-expanding technological marketplace. From miles young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age.
In this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. John Wiley Sons. Holt Paperbacks. Vintage Books.
The Ultimate Sales Letter: Attract New Customers. Boost Your Sales.
Vintage Books. Holt Paperbacks. Write well to sell big! in the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. Adams Business. And he shows how to write copy that any business can use. Among other things, he provides:completely updated text and examplesGreat headline formulasNew exercises to spark creativityThe best way to use graphics Kennedy is the most successful, highly paid direct-response copywriter in the country.
Wiley. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale. John Wiley Sons. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. But too many sales letters end up in the junk file or the wastebasket.
My Life in Advertising and Scientific Advertising Advertising Age Classics Library
Used book in Good Condition. John Wiley Sons. Adams Business. Hopkins. Wiley. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today. Vintage Books. Holt Paperbacks. Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C.
Stone's Rules: How to Win at Politics, Business, and Style
John Wiley Sons. From stone’s rules for campaign management to the how-to’s of an internet mobilization campaign to advice on custom tailoring to the ingredients for the perfect martini from Dick Nixon's no-longer secret recipe, social engagement, family affairs, Stone has fashioned the truest operating manual for anyone navigating the rough-and-tumble of business, politics, finance, and life itself.
He is flamboyant, articulate, outrageous, and extraordinarily well-dressed. Holt Paperbacks. Used book in Good Condition. Vintage Books. Trump. First revealed in the weekly standard by matt labash and commemorated by cnn’s jeffrey toobin, pointed, the blunt, part Sun Tzu’s The Art of War, and real-world practical Stone’s Rules were immortalized in the Netflix smash hit documentary Get Me Roger Stone—part Machiavelli's The Prince, all brought together with a highly-entertaining blend of culinary and sartorial advice from the Jedi Master of political dark arts.
From "attack, to stone’s own “it is better to be infamous than to never have been famous at all, to "three can keep a secret, attack, ” taken from the wall of mob boss Carlos Marcello’s headquarters, if two are dead, attack!" inspired by Winston Churchill, ” Roger Stone shares with the world all that he’s learned from his decades of political jujitsu and life as a maven of high-style.
Trump the 45th President of the United States. Roger stone is a freedom fighter to his admirers, a dirty trickster to his detractors. Here he lays out the maxims that have governed his legendary career as a campaign operative for four American presidents.
Reality in Advertising
Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue. For typical comments see back of jacket. Rosser reeves says: "the book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research.
These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Here, in short, is a concise, forcefully written guide that has been called "a 'Rosetta Stone' for the advertising business"- an essential book for anyone who works in advertising, or uses advertising extensively.
It is today required reading in hundreds of great corporations and many of the world's leading business schools. Vintage Books. But even more important is the thoroughness and clarity with which he explains many of the mysteries of how to write advertising that produces these sales. Adams Business. Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising.
John Wiley Sons. He has some devastating things to say about advertising's misguided men: the "aesthetes" and the "puffers" who put art and technique ahead of the client's sales; and he punctures many of the misguided philosophies which lower the efficiency of advertising, rather than raising it. Holt Paperbacks.