Chapter two introduces the programmatic ecosystem and its various players, including publishers, advertisers, DSPs, SSPs, agency trading desks, DMPs, and the most important industry bodies. Chapter three is dedicated to programmatic ad trading, role of the Deal ID, with special attention given to the real-time bidding RTB auction, and publisher prioritization including header bidding.
Introduction to Programmatic Advertising #ad - Chapter four is all about data and ad targeting. It also covers new programmatic channels including TV, audio or print. Mobile cookies, cross-device identification solutions, or location data are covered here. Chapter six offers an overview of the current issues discussed across the digital ad industry – including fraud, ad blocking, attribution, viewability, or privacy.
Chapter seven is about new formats available programmatically, video, such as rich media, or native. New book "data in digital advertising" now also available! *****Programmatic advertising is the most exciting thing that happened in marketing in a long time – perhaps since the advent of mass advertising itself.
This book offers the first comprehensive introduction to the world of programmatic advertising.
Data in Digital Advertising: Understand the Data Landscape and Design a Winning StrategyDominik Kosorin #ad - It covers everything from basic concepts all the way to developing a successful data strategy. Data management platforms DMPs are explored in depth, with detailed profiles of the most popular providers. It will help you understand what data is available for targeting from third-party vendors, as well as standalone advertising platforms such as Facebook, Google, or Amazon.
From the author of "Introduction to Programmatic Advertising. This book is your ultimate guide to the advertising data landscape. You will learn where advertising data comes from and how it flows around the ecosystem. The final chapter gives you a blueprint for designing your own successful data strategy. All of this is set into context of key privacy regulations, including General Data Protection Regulation GDPR.
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Ad Serving Technology: Understand the marketing revelation that commercialized the Internet#ad - This data, and the trusted publisher-independent methodology for measurement, secures investment for Publishers. This book also covers conversions, ssps, attribution, atd's, adserver reporting, DMPs, Privacy technology and an Introduction to Programmatic including DSPs, Optimization Strategies, Retargeting, Adserver Analytics, ITD's and RTB.
This book satisfies an intermediate-level of tuition to Ad Serving Technology, illustrating how and why Advertisers continue to grow their ad spend in the planet’s favorite new media channel. Topics covered includes: introduction to digital advertising, instream Video, Paid Search, Introduction to Ad Serving technologies, SEO, Campaign Setup in the Ad Server by Channel - Standard Display, Rich Media, Affiliate, Email and Social.
Ad Serving Technology: Understand the marketing revelation that commercialized the Internet #ad - Many undertake this challenge, unaware of the complexity that lies ahead. The counting, tracking and the delivery of ads to enable this data takes place at massive scale. The processes and systems behind data collection are complex, and marketers are expected to learn how to use them as the industry grows; applying this knowledge to their new roles in Digital Advertising.
Ad serving provides a commercial infrastructure to the internet, spanning all sites, and touching all users, all the time. Ad serving gives marketers the ability to deliver and measure their ads for exceptionally low cost, revealing the true value of the ad space they pay for. Utilizing cookie and page-level analysis, marketers can build vast pools of pseudonymous data about websites, ads and the users that encounter them.
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Marcgrether/xaxis, michael lamb/mediamath, Carolin Owen/IPG, Arun Kumar/Cadreon, Stefan Bardega/Zenith, Dr. Ralf strauss/marketingverband, Jonathan Becher/SAP and many more great minds. Thiscollaborative compendium combines proven experience and best practice in 22 articleswritten by 45 renowned experts from all around the globe.
Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time Management for Professionals #ad - Florian heinemann/project-a, deirdre McGlashan/MediaCom, Peter Würtenberger/Axel-Springer, Dr.
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. Using the latest technologies―cloud, wants, mobile, and artificial intelligence AI―we have more data about consumers and their needs, social, internet of things IoT, and affinities than ever before. Axiom business book award silver medalist in business technology The indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce―the #1 customer relationship management CRM company in the world A tectonic shift in the practice of marketing is underway.
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Listed on many seo book lists as one of the best books SEO books of 2020 as well as a best SEO book for beginners. Jason speaks in simple english and uses the metaphor of The Seven Steps to SEO Fitness to explain to you how to 'get SEO fit. Table of contentsgoals: define your seo goalskeywords: identify winnable, high value seo keywordson page SEO: Optimize Your Website to 'Speak Google' via Page Tabs, leverage social media, and structural elementsContent Marketing: Learn to produce content that pleases Google and your customersOff Page SEO: Build links, your home page, and go local.
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Master google adWords and Google Analytics to run successful digital campaigns.